Important criteria that make good entrepreneurs include
their ability to set targets, take risks, follow principles, create creative strategies
and practise good business etiquette. However, some businessmen have their own
definition, understanding and interpretation of these criteria, which make a
business not mutually beneficial to dealers and customers, as the businessmen focus more on profit and personal satisfaction.
These people use dirty tricks to make money, as in
the case of tainted rice suspected to be produced by an Asian country.
The rice is believed to be made of plastic and dangerous to health. The
situation, fortunately, is under control but that should not make us
nonchalant customers who depend on the
authorities to take care of our safety. It goes without saying that everyone
has an individual responsibility.
When it comes to goods and foods, especially those that are imported, it is important for the items to go through
strict procedures before they are distributed and ready to be sold to consumers. This process will ensure that customers are happy with the products, be they local or
international.
However, as wise customers, we should act immediately if we are suspicious about
the quality of products we buy. Chances are, the products are not safe. When this happens, customers should lodge complaints with the authorities. This should be immediately as our report may save lives.
The authorities should provide the public
with guidelines and procedures for lodging complaints, should there be
something wrong with the products. This initiative is
necessary to avoid panic. Campaigns
can be carried out to inform people about health awareness and customers' rights. This way, the public can make wise decisions
when buying products, and they would know what to do if they face problems after buying them.
Regardless of who we are – young or old, rich or poor, male or female – we need to be wise when buying food, because our health deserves our care.
Courtesy of New Sunday Times,
14 June 2015
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